The Dodge Viper returned to the world in 2013 and everyone... kind of went, huh. That's a bit of a surprise considering the styling is excellent, the V10 makes amazing noise, and the performance capability of the car is higher than that of most drivers that will climb behind the wheel.

Still, it's priced a bit high in its 2013 and 2014 model years, and the sales are sluggish. Dodge has decided to fix that for 2015 with a massive price drop and a minor power bump.

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We're curious what would make the car sales figures so flat though, as this seems like something that fans of the well-to-do fans of the brand would be snapping up. Is it simply a matter of a car being priced too high?

Pretty much... yes.